In this episode, Jean and Mark were joined by Michiel Heijmans, the COO of Yoast and an all-around great guy, to discuss conversion optimization and a lot more.
Michiel is much more than just a COO of one of the most well-known WordPress plugins around. He has been a part of the Yoast team from its infancy. In the years that have passed, he has contributed in many ways to its massive growth, especially through a focus on conversion optimization.
In our discussion with Michiel, we found out a bit more about Yoast as a company, their love for Lego, his experience in growing with Yoast, as well as what he and the Yoast team do to keep expanding and improving on their offerings.
One of the topics we covered was content writing and optimizing your blog. We looked into how to make sure your blog performs well, both for search engines and your readers’ experience. For instance, Yoast.com’s blog is categorized into a number of topics. Their team gave a lot of importance to the organization and presentation of these categories. Michiel tells us about how and why they did this, and what else they do.
We also cover a number of other subjects, including speed optimization tools, analysis tools, multilingual content, and more. Listen on to hear about the best methods and tools to use to optimize your site’s conversion rate.
On a side note, Yoast is well-known for their illustrations throughout all their products and services. Not to be outdone, Michiel does a little sketching of his own. Check out his impressive works on Instagram.