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Episode 103 – Reaching $25M in Sales with Markus from ThemeFusion

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The episode is sponsored by Plesk and Freemius.

In episode 103 I am joined by Markus Schwingenschlögl, CTO of ThemeFusion, the company behind the Avada WordPress theme. Markus had recently answered a Q&A for us over on WP Mayor, hosted by David Scott, Envato’s PR and Communications manager. This episode is a follow-up to that Q&A, so I recommend reading the Q&A before starting to listen to our conversation here.

Marcus is an integral part of the Avada theme’s incredible growth on ThemeForest, the WordPress theme marketplace from Envato. They recently hit the $25 million mark in sales with an average rating of 4.77 out of 5 stars from over 21,000 reviews. Those numbers do not lie – the ThemeFusion team is doing a lot of things right.

In our discussion we go over a number of the areas that ThemeFusion has focused on in order to achieve this feat. These included:

  • The idea of focusing on the development of a single theme with the introduction of one-click install demos for various use-cases.
  • Methods of gathering and using user feedback through comments, reviews, support and a community Facebook group.
  • The tracking of feature requests through Github and the idea of building new features according to use-case requests, not just feature requests.
  • Other ways of gathering ideas for new features and use-cases.
  • The importance of design and attention to detail.
  • Why it’s vital for all your team, developers included, to maintain a connection with your user-base.
  • The need for a solid company structure to take things in the right direction.
  • The premise of releasing a mature product rather than being first to market, even if it means playing catch-up at first.
  • The importance of the WordPress community at every stage of developing a product or service.

I would like to thank Markus for sharing his thoughts and insights with us. Remember, if you haven’t read the Q&A we did on WP Mayor, I recommend starting with that here.

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