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The episode is sponsored by Plesk and Freemius.
Acquisitions have almost become the norm in the WordPress space in the past couple of years or so. Beyond WordPress, they’re also a common occurrence. Big companies often acquire smaller companies (often start-ups), while some business owners find that it’s time for them to move on to something new.
In this episode, Mark had the opportunity of speaking with Anthony Presley and Craig Williams. They’ve gone through a few acquisitions over time and have recently acquired Templatic, a WordPress themes and plugins shop originally founded by Bhavesh.
The discussion revolves around what an acquisition is, how it comes about, what factors are important to keep in mind throughout the process, and how Anthony and Craig went about their own acquisition of Templatic. The two of them bring up some invaluable insights on key elements to look out for and how to go about something like this, whether you’re the buyer or the seller.