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The episode is sponsored by Plesk and Freemius.
Acquisitions have almost become the norm in the WordPress space in the past couple of years or so. Beyond WordPress, they’re also a common occurrence. Big companies often acquire smaller companies (often start-ups), while some business owners find that it’s time for them to move on to something new.
In this episode, Mark had the opportunity of speaking with Anthony Presley and Craig Williams. They’ve gone through a few acquisitions over time and have recently acquired Templatic, a WordPress themes and plugins shop originally founded by Bhavesh.
The discussion revolves around what an acquisition is, how it comes about, what factors are important to keep in mind throughout the process, and how Anthony and Craig went about their own acquisition of Templatic. The two of them bring up some invaluable insights on key elements to look out for and how to go about something like this, whether you’re the buyer or the seller.
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This was a great episode. Very well interviewed and great content on the topic of acquisitions.
One question I’ve wondered about: what motivates buyers to acquire companies, especially competitors. I think that was mentioned briefly as a “strategic buyout”, right? Eg, if there are two e-commerce plugins, why would one want to buy out another?
Anyways, great episode again. Thanks!
Glad you enjoyed it, Michael!
I’m no expect, but it could be strategic, yes. It could also be that one of them is struggling to stay afloat, so they choose to join another existing solution to keep things moving and not to abandon their users. It really depends on who the buyer is in such a case too.
Hmmm ya, I suspect it’s often the one being sold is floundering. Come to think of it, sometimes it’s the opposite too: the seller could be becoming a significant threat, like Facebook acquiring Instagram I think.
Anyway, thanks for your thoughts on it!