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Nov 15 2016

Episode 38 – Persistence & Success with Security Consultant Robert Abela

This episode of Mastermind.fm is sponsored by:

https://media.blubrry.com/mastermindfm/mastermindfm.wpengine.com/wp-content/uploads/podcasts/Mastermind-Podcast-s01e38_128kb.mp3

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This episode James and Jean are joined by Robert Abela, an EU based freelance IT consultant and WordPress Security Professional with WP White Security.

Robert is a major player in advocacy for WordPress security, and owns the No. 1 WordPress Monitoring & Audit Trail Plugin. Additionally, aside from his own security blog, Robert is also a guest blogger on many web-security blogs and websites.

Topics Include:

  • Robert’s journey with WordPress.
    • It all started as a hobby.
    • Robert developed on the side, but never considered himself a developer.
    • At the same time he had a WordPress security consultancy business.
    • He began working with a friend, but development was sporadic.
    • After searching on a shoestring budget, Robert started working with a part-time dev.
    • Started his premium add-on model.
    • A multitude of competitor plugins were launched.
      • His developer saw this as a sign of defeat and jumped ship.
      • To make things worse, competitors knew popular people in the community and received a lot of coverage.
    • Down but not out, Robert considered pulling the plug.
      • Unstable sales resulted in a personal lost of $8,000 in the first year.
      • Obligated to increase the sales – Robert sought to expose the add-ons without “in your face” advertising.
      • His execution resulted in increased revenue, sales, and popularity. $30+k revenue this year.
    • WP Security Audit Log is now the Number 1 plugin amongst its competitors (in terms of active downloads).
  • Lessons learned:
    • Never give up, but be realistic!
    • Numbers/statistics are a good indication of how successful your product will be.
    • Keep an eye on the competition, though don’t let that hold back a good idea or plan.
    • It’s important to be first on the market, but it’s not the end of the world if you’re not.
    • Success is not easy! If it were easy, everyone would be successful.
  • The Plugin/Security:
    • Hardening
    • Blocking (firewalls, etc.)
    • Control (privileges/permissions)
    • Logging
      • Keeping a watchful eye.
      • Easing the process of troubleshooting.
      • Detecting possible attack attempts.
      • Doing forensics work in the unfortunate case of a hack cleanup.

Featured on the Show:

  • WP WhiteSecurity
  • WP Security Audit Log
  • Ninja Demo

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