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In this week’s episode, James is accompanied by the Robby McCullough, one of the primary gentleman behind the awesome Beaver Builder. So, join Mastermind.FM as James and Robby discuss business, marketing, and product strategies. Experience abounds!
Topics Included:
- Details about & the history of Beaver Builder.
- Why use Beaver Builder?
- The makeup of the team as they celebrate 3 successful years together.
- Organizational structures and management styles.
- Defining what warrants a full-time employee versus a contractor.
- Knowing when to share a good idea, and when to act on them.
- Details on the new Beaver Themer.
- The power of the add-on model.
- How to increase value to your current customers.
- Marketing Strategies:
- Marketing back to the base.
- Getting the world to come to your site.
- “You can’t be all things to all people.”
- On working with a marketing agency.
- The practically impractical – physical goodies to accompany a digital launch.
- Tension in the product space.
- Determining how much to charge.
- The price to value ratio.
- “Who exactly is my customer?”
- Finding the ‘no-brainer’ price point.
- How reoccurring payments and discounts factor in.
- Figuring out the strategy for extensions of your existing product.
- Determining how much to charge.
- On Woocommerce’s recent changes.
- A brief on grandfathering.
- Thoughts on Gutenburg.
