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Episode 89 – Exploring Different WordPress Businesses with Joe Casabona – Part 1

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In this episode, Mark Zahra from WP Mayor, WP RSS Aggregator and EDD Bookings continues his foray into podcasting through a long discussion with Joe Casabona.

Joe Casabona has been around WordPress for many years, starting off like many of us building small WordPress sites, to now coaching and teaching others about WordPress and how to run a business around it.

Mark got in touch with Joe recently in the Post Status slack community and through their conversations, he learnt about how Joe transitioned from working for Crowd Favorite while working side-jobs as a freelancer to freelancing full-time in various, less-discussed areas of WordPress.

The call lasted almost an hour and a half. That’s why we have split the episode into two parts. In part one Mark and Joe discuss Joe’s background, the struggles he faced and benefits he got in transitioning to freelance, as well as his popular podcast, How I Built It, and what he has learnt from the interviews.

Given that the podcast has surpassed 67 episodes now, we hear Joe’s thoughts on WordPress businesses as well as development. The two then delve into the shifts that have been happening in the way products are built, the ways they are marketed, and the problems being faced by product owners today within the WordPress community.

The discussion finally turns to hosting a podcast and how this can be made into a business of its own. Similarly to Mastermind FM, Joe’s podcast began as a mastermind with other individuals and grew from there.

Part two, which will be coming in a couple of weeks, will discuss other projects that Joe has undertaken – a WordPress Business Coaching Program as well as Creator Courses. Sign up below to get notified when it’s published.

Show Notes:

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