Selling digital products online, including WordPress plugins and themes, can be easy if you’ve got a small shop, but once your business starts to grow, it becomes harder to maintain. Spending time working on your self-hosted e-commerce setup rather than building and marketing your product starts to work against you.
That is where Freemius comes in. It’s an e-commerce solution that takes care of all the nitty-gritty parts of running your e-commerce business while providing built-in marketing tools, some of which are new and exciting for the WordPress e-commerce space, to grow your business. The cost of having bugs and other issues fixed for you, and having access to a vast toolset that allows you to grow your business with relatively minimal effort, is a percentage of your revenue.
When running a small business, this percentage could be seen as worthwhile as you can focus on developing the product rather than handling VAT setups, payment gateway issues, and so on. When your business grows, however, the commission could be seen as quite a barrier.
In this episode, Vova Feldman, the co-founder and CEO of Freemius, joins me to explain why it could be the right solution for WordPress businesses despite being the new kid on the block. We also discuss how Freemius works in comparison to other e-commerce solutions such as Easy Digital Downloads and WooCommerce.
- Twitter: @vovafeldman