A few weeks ago I was excited to receive a message from David Kelly, the General Manager at KingSumo, a sister-company of Sumo and AppSumo, all of which I encourage any business owners out there to look into.
After a few discussions we set up a date and recorded this episode. David provides a ton of value to the discussion of guerrilla marketing given his experience in growing seven-figure companies. If you’re not aware of what guerrilla marketing is, here’s how David himself describes it:
One of my biggest frustrations as an entrepreneur and small business owner is marketing can be expensive. Facebook Ads can cost a lot of money, hiring a SEO firm is costly, getting good writers to write content adds up… the list goes on and one. When you’re starting a business, you need to keep costs down: this is where guerrilla marketing helps. Using free or much less expensive guerrilla marketing tactics, you can grow your business faster without breaking the bank.
In this episode, David explains those inexpensive, effective guerrilla marketing strategies that you can use, too. Be it through the use of social media, giveaways or other methods, there’s something in this discussion that will certainly work for you. Sometimes it takes a bit of trial and error to find the one that generates the most revenue for your product or service.
We also get into when and why you should market a product using certain techniques, and when you should even bother about the marketing aspect of your business at all. Even larger companies can sometimes delay the marketing of a new product until they gather some user feedback. David also kindly shares an example of this from his own experience.
David’s insights will certainly get your creative marketing juices flowing, so get to listening!